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Salesforce Unveils Agentforce: AI Agents to Enhance Business Operations

September 20, 2024

Salesforce introduced Agentforce on Thursday, an AI-powered suite aimed at augmenting human workers across various business operations.

The company positions this offering as the “third wave” of AI, moving beyond predictive models and generative AI to autonomous agents.

Marc Benioff, Chair and CEO of Salesforce, highlighted the transformative potential of AgentForce during a press conference ahead of the global launch.

“We’re about to enter this third wave of AI—and this third wave of AI, we’re going to know it as agents, and at Salesforce, we’re going to know it as Agentforce,” he said. “And yes, we’re very excited [about] the fourth wave. We can kind of start to start to see it, the wave of droids that’s coming, maybe this mythical fifth wave of AGI will come one day as well. But right now, in the here and now, we’re excited about agents.”

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